Welcome to our Stone Age!
 
You don't have to be a geologist to see that rocks are on a roll! Stones and minerals are the latest craze in the world of make-up.  
 
Dr. Young states "I see all-natural products as an extension of good skin care."  "I have always searched for products that wouldn't cause my patients to break out and that would be safe enough for application after laser procedures." Via Rx is that product! This is the future of make-up. Via Rx is 100% pure and natural mineral make-up and is hypoallergenic and water resistant (up to 90 minutes in water!) while providing superior sun protection.

Via Rx mineral make-up allows the skin to breathe and function normally making it a perfect choice for anyone experiencing a skin disorder such as acne or rosacea. It also possesses anti-inflammatory properties, making it especially soothing to skin after a laser procedure, microdermabrasion, chemical peel, or spa treatment.
 
Sun exposure is the leading cause of skin cancer and premature aging. Dr. Young believes her Via Rx is unsurpassed for sun protection and she applies it to her young daughter's faces in the summer and at poolside.
 
Most make-ups contain some minerals but also contain a wide variety of chemicals that can cause skin irritation. These chemicals include, but are not limited to: talcs, fragrances, preservatives, alcohol, FD&C dyes, and aluminum. Via Rx contains only 3 to 4 ingredients, depending on product selection. These minerals include: titanium dioxide or zinc oxide which are the active ingredients in sunblock and provide full spectrum UVA and UVB protection; mica, which is a shiny mineral with shimmery and reflective qualities; iron oxide, which provides an earthy pigment; and bismuth oxychloride which gives skin lubrication and sheen.

Via Rx comes as a pure loose powder. Liquid make-ups require preservatives, emulsifiers, and other chemicals for stability. Via Rx is very finely ground and is versatile in that it can be lightly dusted on with a brush for sheer coverage or applied with a sponge for added coverage. This versatility is appealing to women who don't usually wear make-up.
 
Our newest addition to our Via Rx mineral make-up collection is our refillable brush. The brush handle contains the loose mineral foundation or blush which is easily pumped from the handle into the brush. Simply push the button and brush across the face and neck to achieve full-spectrum UV protection and a beautiful finish. Our brush concept is especially suited to the casual make-up wearer and can be easily tucked into a purse or backpack.
 
Dr. Young emphasizes that make-up with nourishing and protective qualities be considered as important as quality skin care products. "You really can't separate therapeutic make-up from skin care because they're one and the same."
 
This is tomorrow's technology. Here today. Prescribing beauty through natural skin care products and Via Rx minerals.